Breathing DEEP: Free Diving To “Throw The Master Switch”

To read James Nestor’s 2014 book Deep: Freediving, Renegade Science, And What The Ocean Tells Us About Ourselves is to dive into a different world – mysterious, immersive, magical. Best known for his best-selling 2020 book Breath: The New Science of a Lost Art, Nestor’s first full-length book foray exhibits his same sense of curiosity […]

The Breathing Cure: Join the Breath Work Revolution!

Ireland’s Patrick McKeown is perhaps the world’s foremost authority on breathwork, and his 2015 book The Oxygen Advantage is perhaps the most important book yet written on how to adopt “simple, scientifically proven breathing techniques” to (as the book’s subtitle states) help maximize fitness and heighten athletic performance; improve sleep, focus, and concentration; eliminate asthma […]

A BREATH Of Fresh Air: “The New Science Of A Lost Art”

Science journalist James Nestor begins his brilliant best-selling book Breath: The New Science of a Lost Art with a simple evolutionary observation and two profound questions:  We Humans breathe between 20,000 and 25,000 times daily. 1)    Why are most Humans so BAD at breathing? 2)    And how might we Humans learn to breathe better?  These two questions animate one […]

Patrick McKeown

“My mission is to empower people to take control of their own health, well-being and fitness using simple breathing exercises proven to improve body oxygenation” – Patrick McKeown.

World- renowned author and breathing practitioner Patrick McKeown was educated at Trinity College in Dublin, before completing his clinical training in the Buteyko Breathing Method at the Buteyko Clinic, Moscow, Russia. This training was accredited by Professor Konstantin Buteyko. Patrick continues to have a tremendous impact on breath and educating millions around the world..